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Archive for the ‘Marketing’ Category

Our Most-Requested Marketing Guides

marketing guides
Looking for proven ways to jump-start your marketing communications? Or do you just want to confirm that you’re on the right track? Stop by our Resources page, and check out a wealth of information that are simple downloads. And free! Here are a couple of our most-requested marketing guides: The Ultimate Direct Mail Marketing Guide…

Marketing Your Mission: Advice for Today’s Nonprofit Marketers

nonprofit marketers
Marketers in the nonprofit sector wear many hats, often under strict budgetary constraints. From donor communications to fundraising and event planning, it’s crucial to maximize the reach of your organization’s limited marketing resources. To make the most of marketing efforts, nonprofits must adopt a cost-effective, multi-channel strategy attuned to the charitable giving habits of today’s…

Using Buyer Personas to Deliver Added Value

buyer personas
As your customers sort through countless marketing messages received on a daily basis, how are you separating your business from the pack to deliver personalized content that aligns with your ideal prospects’ needs and interests? To further this point about one of today’s most fundamental aspects of marketing, last month Allegra hosted "Find Your X-Factor,"…

3 Habits of a Successful Small Business Marketer

small business marketer
Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with…

4 Ways to Get the Most Out of Your Facebook Advertising Campaign

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It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives…